The MSA (Master of Sports Administration) is a professional study programme focused on the development of managerial and strategic competencies in the field of sports management.
It is a form of professional education oriented towards the practical application of acquired knowledge within sports organisations, clubs, associations, and federations. The MSA (Master of Sports Administration) has long been regarded as a mark of excellence for sports managers in both professional and amateur sport.
The MSA study programme offers a specialisation in sports management. This specialisation encompasses the strategic governance of sports organisations, sports marketing, managerial psychology, sports economics, and other areas related to the management of the sporting environment.
Structure of Study
The programme is adapted to students’ time availability and professional commitments. At the outset of the studies, each student works with an assigned lecturer to develop an Individual Study Plan (ISP), which reflects academic objectives and preferred pace while ensuring a transparent and structured progression from enrolment through to successful completion.
Lecturers are available for consultations, academic support, and assistance with specific tasks through the student’s preferred communication channels, including email, telephone, video calls, and, where appropriate, in-person meetings. This system provides not only expert guidance but also supports personal and professional development.
Why Study MSA – Key Benefits
Studying for the MSA degree offers in particular:
- enhancement of professional qualifications in sports management,
- the prestigious internationally recognised professional title MSA,
- development of practical managerial skills with immediate application in the sporting environment,
- career advancement prospects in professional sport,
- opportunities for employment in clubs, associations, federations, sports centres, and university programmes.
Graduates of the MSA programme expand their professional opportunities and systematically apply their acquired knowledge in real-life decision-making and in the governance of sports organisations.
Who Is the Programme Intended For?
The MSA programme is primarily designed for:
- graduates of secondary schools with a school-leaving certificate, universities, and tertiary professional institutions,
- officials of sports clubs,
- coaches and managers of sports teams,
- professional athletes,
- employees of sports associations and federations,
- entrepreneurs and investors in the sports sector.
All applications are assessed individually by the Academic Senate and the Education Council, taking into account the applicant’s prior education and professional experience.
Tuition Fees
Tuition fees are stated excluding VAT (price including 21% VAT).
MSA programme tuition – CZK 59 900 (CZK 72 479 incl. VAT 21%)
Fee for associations or CIE partners with a memorandum of cooperation – from CZK 53 900.
Tuition may be paid either in a single instalment or through an individually arranged payment schedule.
Specialization
Courses
Management
The student will acquire fundamental theoretical and practical foundations for performing managerial functions, as well as knowledge of methods and techniques of managerial work, both in the sphere of interpersonal relations and in relation to self-management.
Strategic Management
The student will primarily acquire the theoretical foundations of strategic management and will be equipped with methodological competencies for strategic management. The module is supplemented with case studies from this field.
Selection of a Topic from the Lecture Structure
The student selects the topic of the seminar paper according to their professional specialisation or their role within a club or organisation. The paper may focus on the activities of officials, managers, or coaches.
Knowledge of Sport – According to Student’s Choice
The student is required to select, for the seminar paper, a topic that demonstrates their knowledge and understanding of the chosen sport.