The BBA (Bachelor of Business Administration) represents the first level of professional management education and is primarily intended for applicants with secondary education and limited practical experience. The BBA programme constitutes a foundational entry into the field of management and simultaneously serves as a natural preparatory stage for subsequent MBA (Master of Business Administration) studies.
It is a professionally oriented form of education focused on acquiring essential theoretical knowledge in management, economics, and organisational governance. The programme emphasises an understanding of fundamental managerial principles and the development of competencies required to lead small teams and perform managerial roles in practice. Successful completion entitles graduates to use the internationally recognised professional title BBA, listed after their name.
The BBA study programme offers specialisations in security and civil protection, leadership, human resource management, marketing, management, managerial psychology, psychotherapy and counselling, as well as educational management.
Structure of Study
The programme is adapted to accommodate students’ time availability and professional obligations. At the outset of the studies, each student works with an assigned lecturer to develop an Individual Study Plan (ISP), which reflects academic objectives and preferred pace of study while ensuring a transparent progression from enrolment to successful completion.
Lecturers are available for consultations, academic support, and assistance with specific tasks through the student’s preferred communication channels, including email, telephone, video calls, and, where appropriate, in-person meetings. This system provides not only expert guidance but also fosters personal and professional development.
Why Study BBA – Key Benefits
Studying for the BBA degree offers in particular:
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attainment of a foundational professional qualification in management,
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the internationally recognised professional title BBA,
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solid theoretical foundations in core areas of management and economics,
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development of managerial thinking and the ability to lead small teams,
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preparation for further professional growth and progression to MBA studies,
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enhanced employability in administrative, organisational, and junior management positions.
Graduates of the BBA programme gain confidence in managerial fundamentals and establish a strong platform for further career advancement in both the private and public sectors.
Who Is the Programme Intended For?
The BBA programme is primarily designed for:
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secondary school students and graduates holding a school-leaving certificate,
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applicants without extensive managerial experience who wish to enter the field of management,
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employees in junior or administrative roles seeking career progression,
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prospective MBA students seeking a high-quality entry-level management education.
All applications are assessed individually by the Academic Senate and the Education Council, taking into account the applicant’s prior education and motivation.
Tuition Fees
Tuition fees are stated excluding VAT (price including 21% VAT).
BBA programme tuition – CZK 29 900 (CZK 36 179 incl. VAT 21%)
Tuition may be paid either in a single instalment or through an individually arranged payment schedule.
Specializations
Subjects
Management
The student acquires the basic theoretical and practical basis for the performance of a managerial function, as well as knowledge from the field of methods and techniques of managerial work, both at the level of interpersonal relations and in relation to one's own person.
Strategic management
The student will master the theoretical essence of strategic management and will be equipped with methodological skills for strategic management. The study module is supplemented with case studies from this area.
Manager CEO
The study module offers a theoretical-methodical basis for the subject of marketing management, emphasizing the importance of the customer, the marketing mix and the brand. The student will also learn the specifics of marketing research, get to know the prerequisites for managerial work and the related key competencies in the given function.
Subjects
Management
The student acquires the basic theoretical and practical basis for the performance of a managerial function, as well as knowledge from the field of methods and techniques of managerial work, both at the level of interpersonal relations and in relation to one's own person.
Strategic management
The student will master the theoretical essence of strategic management and will be equipped with methodological skills for strategic management. The study module is supplemented with case studies from this area.
Managerial psychology
The student will acquire the basics of general psychology, forms of leadership, acquire competences in creating profiles of individuals with a focus on applied psychology.
A graduate of the Security and Civil Protection study programme is equipped with knowledge and skills enabling the effective performance of managerial roles in the field of national security and civil protection. The programme emphasizes not only the acquisition of theoretical knowledge but also the ability to work independently with professional and data sources, apply deductive reasoning, formulate independent conclusions and opinions, and apply theoretical knowledge in the preparation of individual seminar papers.
Courses
Management
Students acquire basic theoretical and practical foundations for performing managerial functions, including methods and techniques of managerial work, both in the area of interpersonal relations and in relation to personal self-management.
Strategic Management
Students gain an understanding of the theoretical principles of strategic management and develop methodological skills necessary for strategic decision-making. The module is supplemented with case studies from this field.
National Security and Civil Protection
Students are introduced to the theoretical foundations of national security and civil protection, including their organizational structure in the Czech Republic. Attention is also given to the position of the Czech Republic as an international actor in the field of national security and civil protection.
The Leadership programme provides students with practically applicable knowledge from all key areas of management that are essential for the highly professional performance of top executive and senior management positions. Students gain valuable insights into specialized managerial activities, including marketing communication, international trade, and commercial law.
Courses
Management
Students acquire fundamental theoretical and practical foundations for performing managerial functions, as well as knowledge of methods and techniques of managerial work, both in the area of interpersonal relations and in relation to personal self-management.
Strategic Management
Students primarily gain an understanding of the theoretical foundations of strategic management and develop methodological skills for strategic decision-making. The study programme is supplemented with topics and case studies from the fields of marketing communication, international trade, and commercial law.
Leadership and Teamwork
What distinguishes successful teams from unsuccessful ones? How can a high-performing team be characterized? What influences team productivity and morale? What is the role of a leader within a team? The aim of this course is to inspire students, support them in seeking answers to these questions, and introduce practical techniques for working effectively with their own teams.
The MBA programme focused on Psychotherapy and Counselling combines managerial skills with professional knowledge in the fields of psychotherapy, psychology, and counselling. This specialized programme is designed for students who wish to pursue careers in mental health and psychological counselling or who seek to integrate psychotherapeutic approaches into their current professional practice. It is also suitable for those who want to strengthen their communication skills, leadership abilities, or client-focused work.
The programme places a strong emphasis on personal growth and the development of emotional intelligence and serves as a preparatory stage for doctoral studies in the Doctor of Psychotherapy (Dr.Ph.) programme.
Key Characteristics of the Programme
CEO Management
The programme covers topics related to organizational management, team leadership, marketing, financial management, strategic planning, crisis management, and related areas.
Psychotherapy and Counselling Techniques
Students are introduced to a wide range of psychotherapeutic methods and approaches, including cognitive-behavioural therapy (CBT), psychodynamic therapy, humanistic approaches, and systemic therapies.
Applied Psychology and Communication
Students develop a deeper understanding of human behaviour, interpersonal communication, and skills essential for effective client work, including conflict resolution and crisis counselling. Emphasis is also placed on the importance of maintaining professional integrity within the psychotherapeutic context.
A graduate of the Management in Education study programme is equipped with knowledge and skills enabling the effective performance of managerial functions in the fields of marketing and management within educational institutions.
Courses
Management
Students acquire fundamental theoretical and practical foundations for performing managerial functions, as well as knowledge of methods and techniques of managerial work, both in the area of interpersonal relations and in relation to personal self-management.
Strategic Management
Students gain an understanding of the theoretical foundations of strategic management and develop methodological skills for strategic decision-making. The study module is supplemented with case studies from this field.
Educational Institution Manager
This study module provides a theoretical and methodological framework for understanding and developing managerial competencies in the educational environment. It focuses on key areas such as management and leadership, the functions and roles of a manager, people management, planning, and organizational control. The module offers school managers a practical foundation for decision-making, team leadership, and the effective functioning of educational organizations in a changing environment.