Bachelor of Business Administration (BBA) is the first degree of professional management education, which is intended especially for high school-educated applicants with minimal practical experience. BBA can be considered as a preparatory phase for completing an MBA – a higher level of management education.

BBA programs are specially designed to provide students with sufficient theoretical knowledge of the basic areas of management and to develop skills in leading smaller teams in the role of manager. Successful completion of the course entitles graduates to use the internationally recognized professional title BBA listed after their name.

BBA = start of your managerial career

The price of the BBA management program starts at 2.790 Eur (semesters)

Specialization

Marketing and management
A graduate of the Marketing and Management study program is equipped with knowledge and skills enabling the effective performance of managerial functions, both in the business environment and in public administration.

Subjects

Management

The student acquires the basic theoretical and practical basis for the performance of a managerial function, as well as knowledge from the field of methods and techniques of managerial work, both at the level of interpersonal relations and in relation to one's own person.

Strategic management

The student will master the theoretical essence of strategic management and will be equipped with methodological skills for strategic management. The study module is supplemented with case studies from this area.

Manager CEO

The study module offers a theoretical-methodical basis for the subject of marketing management, emphasizing the importance of the customer, the marketing mix and the brand. The student will also learn the specifics of marketing research, get to know the prerequisites for managerial work and the related key competencies in the given function.

Managerial psychology
A graduate of the Managerial Psychology study program is equipped with knowledge and skills enabling the effective performance of managerial functions in the field of people management and the application of psychological principles in the management of subordinates, leadership in the company, etc.

Subjects

Management

The student acquires the basic theoretical and practical basis for the performance of a managerial function, as well as knowledge from the field of methods and techniques of managerial work, both at the level of interpersonal relations and in relation to one's own person.

Strategic management

The student will master the theoretical essence of strategic management and will be equipped with methodological skills for strategic management. The study module is supplemented with case studies from this area.

Managerial psychology

The student will acquire the basics of general psychology, forms of leadership, acquire competences in creating profiles of individuals with a focus on applied psychology.